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BITE - Jay Park (feat. Apple)
애플의 멘탈 캔버스 기능을 Jay Park의 뮤직비디오 형식으로 소개하는 'BITE' 영상에 참여하였습니다. Jay Park의 타투 속 판타지 월드에서 펼쳐지는 여정이라는 테마로 구름, 고래, 닥스훈트, 사자 등 상징적인 이미지들을 통해 창의적인 아티스트의 내면을 담아냈습니다. 파격적인 사이키델릭한 톤 앤 매너를 아젠다로 여러 전문기업의 컨소시움을 통해 성공적으로 론칭하였습니다. 베이그는 인트로를 제외한 다양한 부분을 디자인하였습니다.
I participated in the creation of the "BITE" video, which introduces Apple's Mental Canvas feature in the format of Jay Park's music video. The theme revolves around Jay Park's tattoo-filled fantasy world, depicting a journey through symbolic imagery such as clouds, whales, Dachshunds, and lions, capturing the inner creativity of the artist. With a striking psychedelic tone and manner, we successfully launched it through collaboration with various professional companies. Beig Studio designed various aspects of the video, excluding the intro.
Credits
Client - Apple
Agency - TBWA
Director - Kim gyuha
illustrator - Namon
Artist - Jay Park
Post Production
Art direction - Sogeukjang
Executive Producer - Kim sungtae
Motion graphic company - VEIG, 3pers, 4by4
Cell animation - Shelter
Year Produced 2022
I participated in the creation of the "BITE" video, which introduces Apple's Mental Canvas feature in the format of Jay Park's music video. The theme revolves around Jay Park's tattoo-filled fantasy world, depicting a journey through symbolic imagery such as clouds, whales, Dachshunds, and lions, capturing the inner creativity of the artist. With a striking psychedelic tone and manner, we successfully launched it through collaboration with various professional companies. Beig Studio designed various aspects of the video, excluding the intro.
Credits
Client - Apple
Agency - TBWA
Director - Kim gyuha
illustrator - Namon
Artist - Jay Park
Post Production
Art direction - Sogeukjang
Executive Producer - Kim sungtae
Motion graphic company - VEIG, 3pers, 4by4
Cell animation - Shelter
Year Produced 2022
Styleframes
