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REDBACK Promotion
한화디펜스의 미래형 장갑차 '레드백' 프로모션 영상은 호주의 맹독성 거미인 '레드백'의 이름을 딴 장갑차로, 호주군의 차세대 장갑차 사업에 도전하고 있습니다. 베이그는 '레드백'의 모티프인 거미와 장갑차의 교차 편집을 통해 아이덴티티를 강조하고, 감각적인 그래픽과 영화적인 연출을 활용하여 '레드백'을 더욱 돋보이게 하였습니다.
The promotional video for Hanwha Defense's futuristic armored vehicle, "Redback," draws inspiration from the venomous Australian spider of the same name. The vehicle is challenging the Australian military's next-generation armored vehicle project. By utilizing the motif of the spider and cross-editing with the armored vehicle, Beig Studio emphasizes the identity of "Redback" and enhances its visibility through sensory graphics and cinematic direction.
The promotional video for Hanwha Defense's futuristic armored vehicle, "Redback," draws inspiration from the venomous Australian spider of the same name. The vehicle is challenging the Australian military's next-generation armored vehicle project. By utilizing the motif of the spider and cross-editing with the armored vehicle, Beig Studio emphasizes the identity of "Redback" and enhances its visibility through sensory graphics and cinematic direction.
Client - Hanwha
Year Produced - 2019
Year Produced - 2019
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